Jeff Koons Expands His Reach, from Greece to the Moon

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More is always more for Jeff Koons.

Now 67, he has been a famous artist for nearly 40 years, and he has never been shy about his desire to make his art more impactful and more spectacular — and to reach more and more people while still retaining his art world cachet, a strategy epitomized by his ebullient sculptures “Rabbit,” “Balloon Dog” and “Puppy.”

The artist Ai Weiwei summed it up in an email: “Jeff Koons is not only an artist. He is a phenomenon. He is unique.”

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